10 SMS Campaign Best Practices

To get the most out of your SMS marketing, you need to follow industry standards and best practices. Here are the top 10 rules to live by.

1. Get Permission: This is rule #1. Only send to people who have opted in.
2. Identify Yourself: Always state who is sending the message. "Hi, this is [Company Name]..."
3. Keep it Brief: Respect your customers' time. Get to the point quickly.
4. Use a Clear CTA: Tell the recipient exactly what you want them to do (e.g., "Click here," "Reply YES").
5. Personalize: Generic messages get ignored. Use names and relevant details.
6. Don't Spam: Limit your frequency. 2-4 messages per month is usually a good sweet spot.
7. Optimize for Mobile: Ensure any links you send lead to mobile-friendly pages.
8. Clean Your List: Regularly remove invalid numbers to save money and improve deliverability.
9. Track Results: Use UTM parameters in links to track clicks and conversions.
10. Test and Iterate: A/B test your messages to see what works best.

By following these guidelines, you'll build better relationships with your customers and drive more sales.