SMS Marketing ROI Calculator

Calculate the potential return on investment for your SMS marketing campaigns.

Campaign Inputs

Industry average is around 2-5%

$
$

Results

Total Cost$40.00
Total Revenue$1,250.00
Net Profit$1,210.00
Return on Investment (ROI)
3,025%

For every $1 spent, you earn $31.25 back.

Understanding SMS ROI

Calculating your SMS marketing ROI is crucial for understanding the effectiveness of your campaigns. The formula is simple:

ROI = (Net Profit / Total Cost) x 100

A positive ROI means your campaign is profitable. An ROI of 100% means you doubled your investment.

How to improve your SMS ROI?

  • Segment your audience: Targeted messages convert better.
  • Personalize content: Use names and relevant details.
  • Optimize timing: Send when your users are active.
  • Clear CTA: Tell them exactly what to do.

Send SMS directly from Google Sheets

Sheet SMS is the #1 add-on for sending text messages, scheduling campaigns, and managing conversations without leaving your spreadsheet.

Install Add-on to Send SMS from Google SheetsLearn More